Digital marketing is full of tools and technology, but what are they, and what role do they play? That is what we are going to find out in this article. Let’s start with the different classes of digital marketing tools, look at some examples, and then look at who uses them.
Digital Marketing Tools :-
1. Google Adwords : –
Google Adwords Keyword Planner (formerly Google Keyword Tool) is a free keyword search tool that helps people find keywords for paid and organic search campaigns. It shows key ideas, average monthly searches for keywords, and competition for those keywords, so you can make informed decisions about which keywords to choose when creating new ad groups and campaigns.
Read More :- what is digital marketing strategies?
To use the Keyword Planner tool :-
- Create or sign in to your AdWords account at https://adwords.google.com/.
- Click the Tools & Settings icon in the top right corner of your account and select “Keyword Planner” from the drop-down menu.
- If you are new to AdWords, click on “Get search module data and trends” on the Keyword Planner page. If you already have an account, click “Search for new keywords using a phrase, website or genre”.
2. Hubspot Blog Title Creator : –
Hubspot’s blog title generator tool
What topics do you think writing on? Not sure how to bring blog post ideas?
Hubspot has developed a tool that can help you. This tool is called Blog Title Generator, and is an interactive tool that allows users to enter their website title and receive a list of recommended blog posts based on that title.
If you’ve been looking for ideas on what to write about on your own blog or use Hubspot as your marketing automation site, this is a useful tool. Leads. You can use this tool as a starting point for creating new content or get some ideas for things you have never thought of.
3.AHRef Website Explorer:-
AHRefs Website Explorer is a tool that lets you find all the backlinks of a website and filter them by anchor text, domain, country, IP address and more.
You can use this to get a list of all the websites that link to your competitors and see what kind of anchor texts they use for each link.
You can see who links to your own site, how many links there are, and where they come from.
AHRefs Website Explorer displays results in easy-to-read format with columns showing the most important data points such as link type (follow vs nonfollow), link status (dead vs alive), anchor text, URL and more.
4. MailChimp : –
MailChimp is an email marketing tool that helps you stay in touch with your growing audience. Create beautiful emails and send them to your subscribers. Mailchimp is free for 2,000 contacts (and 12,000 emails per month) and is always free if you have less than 2,000 subscribers. This means you can use Mailchimp even if you have no money. You can always sign up for the free program on Mailchimp!
MailChimp offers plans starting at $ 10 per month, which include additional features such as:
Advanced dashboard to see who opened and clicked on your email
Automatic drip campaigns that automatically send emails to the table of your choice
Ability to create categories based on criteria such as the number of clicks they made on the last email or email they last opened. This will allow you to send very specific emails to specific people within your audience.
5. Woorank : –
Woorank is a web analytics and SEO tool used to monitor and evaluate your website. You can enter your website’s traffic, SEO and social statistics and its URL to see its competitors. You can also get a free 30 day trial for the premium version of WooRank, which allows you to create PDF reports of your websites.
To use their services, all you have to do is create an account with them and then add the websites you like. The interface is very easy to use and informative. There are different tabs for each aspect of your website. The first tab tells you about the performance of your website in various aspects such as traffic, page titles, speed. A quality is linked in this area so you know how well your site works in each of these areas.
The next tab provides details about the social media accounts associated with your website and their followers. They also give you suggestions on which social media site you should use for best results.
Their other tab shows traffic statistics for the past 12 months and provides an estimate for future growth and comparisons with competitors in that field.
5. Canva : –
Canva is a simple graphic design tool that allows you to create beautiful designs without the need for professional skills. You can use Canva to create graphics for your blog posts, Youtube videos, Facebook ads and more.
Canva is a free web-based application that lets you create stunning images for your social media pages and blog posts. It has thousands of templates that are easy to use and ready to use with a single click!
Canva allows you to create different types of designs for different types of projects. If you want to create a flyer for an event or a poster for a new product launch, Canva will help you achieve this in minutes! It comes with many pre-set templates, so you can start right now without having to worry about creating your own design from scratch.
Conclusion : –
In this article, I have included the 5 best digital marketing tools for your business that will help you achieve the best results at the lowest cost and time. To see more details about the tools or if any tools fit your needs, click on the links in the article or see the resources mentioned below.